2016
The idea
Two founders, one sketchbook and a simple question.
First prototypes tested with friends and family.
The name and the first logo are born.
2017
First release
Version 1.0 ships to a small circle of early users.
Weekly updates shaped by direct feedback.
The first paying customer signs up.
2018
The team grows
Initial funding secured, first five hires made.
Moved into the first real studio.
Design system and brand refined.
2019
Early growth
Planning tools and reporting rolled out.
10,000+ downloads across the app stores.
First workshops run together with schools.
2020
Scaling up
Team accounts open the product to whole organisations.
Interactive learning modules for every level.
50,000+ active users.
2021
Community
Shared spaces so families and teams can plan together.
First virtual community conference.
100,000+ active users worldwide.
2022
Expanding reach
Localised experiences in 20 new countries.
Next funding round closed to accelerate growth.
500,000+ active users worldwide.
2023
A new chapter
Second product line launched.
Partnerships with leading universities.
One million people plan with us every month.
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